HONDA GENUINE ACCESSORIES
GRAPHIC DESIGN
PRINT
SIGNAGE
TEMPLATE BUILDER
/
2019-2020
An integral component of Honda's unwavering commitment to quality, I spearheaded a transformative design initiative to amplify their marketing for Honda Genuine Accessories. Positioned as a strategic force driving car sales through enticing car upgrades and accessory packs at reduced prices, my role involved curating a diverse array of collateral—fold-out leaflets, brochures, pull-up banners, and pocket books—aimed at conveying the core of Honda's dedication to excellence.
Elevating innovation, I led the design of templates via edocbuilder—a web-to-print design tool that enables the definition of logic to move, reformat, and suppress text and graphics as needed for forms-based templates. This platform assisted Honda dealerships, granting them access to craft their bespoke artwork. This not only ensured brand consistency but also allowed for a personalised touch tailored to individual dealership needs.
The design ethos echoed Honda's precision and quality, employing clean lines, compelling visuals, and a seamless visual language. The outcome is a suite of marketing collateral that transcends the mere conveyance of technical details. With the integration of edocbuilder, it not only empowers engagement within dealerships but also guarantees a unified and compelling brand message across the Honda network.







