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An integral component of Honda's unwavering commitment to quality, I spearheaded a transformative design initiative to amplify their marketing for Honda Genuine Accessories. Positioned as a strategic force driving car sales through enticing car upgrades and accessory packs at reduced prices, my role involved curating a diverse array of collateral—fold-out leaflets, brochures, pull-up banners, and pocket books—aimed at conveying the core of Honda's dedication to excellence.

Elevating innovation, I led the design of templates via edocbuilder—a web-to-print design tool that enables the definition of logic to move, reformat, and suppress text and graphics as needed for forms-based templates. This platform assisted Honda dealerships, granting them access to craft their bespoke artwork. This not only ensured brand consistency but also allowed for a personalised touch tailored to individual dealership needs.

The design ethos echoed Honda's precision and quality, employing clean lines, compelling visuals, and a seamless visual language. The outcome is a suite of marketing collateral that transcends the mere conveyance of technical details. With the integration of edocbuilder, it not only empowers engagement within dealerships but also guarantees a unified and compelling brand message across the Honda network.

Honda Genuine Parts fold out
Honda Genuine Parts template design
Honda HRV car
Honda Genuine Parts template design
Honda Genuine Parts booklet
Honda HRV step light
Honda Genuine Parts pull-up banner
Honda Genuine Parts booklet
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