For the Laminex Legends loyalty campaign, the aim was to encourage participants to become Laminex Legends, offering them the chance to claim their share of over $100,000 worth of prizes. As the creative force behind the campaign, I played a central role in shaping the visual identity and promotional materials.

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Firstly, I designed the Laminex Legends logo to establish a distinctive and clean brand identity. The intentional logo concept of a signature adds a personal touch, akin to the unique style one employs when choosing Laminex products for their home. As part of the broader brand identity, a circular abstract line was strategically crafted. This element serves as a playful representation of the curves and circular components found in Laminex materials, symbolising the inherent characteristics of the products and visual connection to the curved shapes within a home.

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Building on this foundation, I crafted a comprehensive prize catalogue that complimented the campaign. This catalogue served as a visual showcase of the enticing rewards awaiting Laminex Legends, enhancing the overall appeal of the loyalty program.

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Recognising the power of multimedia, I took the initiative to direct and outsource the creation of a hype reel to an external partner. This reel served as a dynamic promotional tool, effectively communicating the excitement and allure of the Laminex Legends campaign.