After Zinc secured Toyota as a client, my goal was to craft a design that not only mirrored their position as a leading car retailer but also affirmed Zinc's creativity and innovation. By creating an immersive brand experience and ensuring a smoother user journey, I embraced the challenge of aligning with Toyota's brand guidelines while pushing creative boundaries for their merchandise web store. Following the design phase, our digital team seamlessly translated wireframes into a functional reality. Additionally, we handle the ongoing photography and management of all merchandise and products on the website ensuring brand consistency.