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Creative Director and Brand Specialist

Hi there, I'm Sam Reynolds

Over my 13 year career, I have had the unique opportunity to hone my skills both in-house and at agencies, navigating the dynamic landscapes of numerous industries. My journey has been marked by a diverse portfolio that spans from startups to globally recognised brands, showcasing my versatility and adaptability in different business environments.


During my tenure at Zinc Group over the past five years, I've had the privilege of collaborating with renowned brands such as AMEX, Toyota, and ANZ, among others. Simultaneously, I founded my own business, Around Creative where I specialise in logo and brand identity among other services including design, marketing and strategy. Please explore the fusion of creativity and strategy, shaping compelling visual narratives that propel brands to new heights.

Featured work

KENWORTH

Kenny & Katie's Big Adventure

Kenworth truck plush toys

LAMINEX

Laminex Legends

Laminex Legends mobile screens

RSL VICTORIA

RSL Rewards

RSL rewards promotion on screen

TWININGS

Jarrah Social

Jarrah Social Media post

VICINITY CENTRES

Monopoly Shop Scan Win

Monopoly Shop Scan Win promotion

ANZ

Lotti & Lunar New Year

ANZ Lunar New Year Red packet designs

AMEX

AMEX POP

AMEX POP pen holder

TOYOTA

Merchandise Store

Toyota Merchandise store mock up

CAMBODIAN KIDS FOUNDATION

Brand Refresh

Cambodian Kids Foundation gift cards

HONDA

Honda Genuine Accessories

Honda HRV car

MAX PROMOTIONS TABCORP

More for Members

More For Members brand guidelines

DON SMALLGOODS

The Greatest Promotion on Earth

Don Smallgoods Greatest Promotion On earth

Explore more of my creative endeavors at Around Creative, where I'm the Founder and Creative Director. Click here to delve into an array of projects showcasing my expertise.

Want to see more?

Club Clean Services Website responsive design
Closed Loop Cup recycling stand
My Stay Melbourne website design
Loop Media brand guidelines
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